This is the age of marketing. Marketing activities are part of everyday life. All types of organizations needs marketing have gained a great deal of important in modern organizations to achieve goals. Organizations success depends on marketing ability.
To the general public, marketing is selling products. However, selling is only a part of marketing. Marketing satisfies customer needs. It creates value for customers.
Marketing is demand management. It stimulates demand for products. It helps to find out customers’ needs. It decides what products should be offered to satisfy their needs. It matches products with customers’ needs.
Marketing is concerned not only with attracting customer but also with retaining customers. It is carried on long after the customer has bought the product. It aims to develop long term relationships with the customers.
Marketing identifies and satisfies human and social needs to achieve organizational objectives.
To the general public, marketing is selling products. However, selling is only a part of marketing. Marketing satisfies customer needs. It creates value for customers.
Marketing is demand management. It stimulates demand for products. It helps to find out customers’ needs. It decides what products should be offered to satisfy their needs. It matches products with customers’ needs.
Marketing is concerned not only with attracting customer but also with retaining customers. It is carried on long after the customer has bought the product. It aims to develop long term relationships with the customers.
Marketing identifies and satisfies human and social needs to achieve organizational objectives.
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